How to write Web Content according to the latest marketing trend
Web writing is not only to write articles by copying others and publish it online. It’s has an own world to describe things by picking a popular topic. Web content is actually the sharing of solution that people is searching for. If your article is helpful for the people so they would love you.
Don’t Ever Copy Others to Write Content:It is the biggest blunder that the website owners made is to take copy the content of the other competitors and write it in their own words. This is not the marketing strategy and the solution that the public is searching for. If your services are same with your competitor and you are new in the market so it is very difficult for you to capture the business. People will give more priority to your competitor instead of your business. So always be real and try to serve something different that your competitors don’t have.
Why not writing for USA today readers instead of New York Times?
The web page is viewed internationally by the people and the best part is that majority would like to read articles in English medium instead of other languages. So it’s a good chance for the popularity of the written content but put in mind one thing that whatever you write must be based on the concepts.
Content Must be original not fluff: Use “marketing-speak” instead of try to sell product or service online. There is a big difference between the marketing and selling. If you write something that you are not actually selling your service but to help the public, they will find themselves more comfortable to deal with you and to hire your services. In modern generation marketing this technique is adopted all over the world.
Get to the point and be straight forward: Quality never means a lengthy content but if you do so it means you are ruining your “strategy”. Usually people like to read articles that are juicy, informative and covers less time. People get bore to read the lengthy articles. So, always be short, descriptive and to the point.
Make your readers happy not the search engines: Well, the search engines and the human minds both are the different things. If it is written with respect to search engines it look fake and makes a bad impression over the reader. In modern marketing, the search engines give more priority to those who are written for the readers but not for the robots.
Give your readers a chance for feedback: It is necessary that the comment box should be appearing at the bottom of your content so that the reader can share its experience and thoughts which may be helpful for you as well. So always give your readers a chance but use spam filters to stop spamming in the post. Many of the readers are actually visit your post for building links but not for reading your article.
The Use of Images: With the use of the images the page must become more attracting; it is old and effective method that is even used today. Pictures create an imagination in the mind which brings more concentration on the written text.