In link building quality plays a very imperative role to rank a website higher in search engine. In the year 2017, there are quality guidelines provided by google which every seo person should have to follow to rank their website higher search engine.
Natural (editorial links)
According to the MOZ blog link building types Natural link is to contact a guest blogger and to tell him about the content you will provide that are worthy and informative for the readers. So you can get a backlink on that blog which can increase your number of backlinks which can directly effect on you website domain and page authority which will increase your visitors from the guest post as well as improvement in ranking. But it should be noticed that before pitching a blogger you should have to check out its PA and DA which must be above 40 – 50 and one more important factor of ranking is spam score which should be less than 3. Relevancy is necessary by all means so you have to choose a blog and the category that is relevant to your type of business.
Manual (outreach) link building
This type of link building can help you to reach your goal but you have to focus on the number and type of backlink you are getting from. There are number of SEO company in Pakistan. You should have to make maximum number of 2 backlink per day and it should be from high pr classified, profile link or business listing here the same thing should be follow to check the PA, DA and spam score of the website.