Search Engine Optimization is different from advertisement, but typically still takes both time and money. If you have the funds but not the time, you can hire SEO consultants or employ an SEO agency. However, if you haven’t got money to spare for this, the SEO tips given below can help bring your organic rankings up.
1. Understand Keyword Research
The first step is researching keywords. Assuming your clients’ wants is a grave error to avoid committing.
You know what terms are the buzzwords in your industry. However, your clients are likely to use different words than people in your trade for services or goods you offer. Keyword research allows you to understand specific terms used by clients, along with quantifying their demand. This research identifies actual themes that real searchers use when conducting internet searches.
Something to keep an eye out for in keyword research tools is a quantitative demand score, which will help you find how much each keyword theme matters. Google Keyword Planner is one of the most commonly used tools. An active Google Ads campaign will also help get the most useful data.
If you’re looking for tools apart from Google, I recommend Übersuggest (which is a free Autocomplete tool) and SEMrush and Wordtracker (which is a paid subscription).
2. Gauge the Competition
To understand what else is in the market, run an internet search for your products and services. Study the top results of the search. Search with a business model similar as well as different to yours, but offering the same services.
Look at what causes them to be at the top. Examine the content themes, the structure of their site to target high — rated keywords, of any extra features they offer, etc. Look over customer reviews and social media activity to see how their customers feel versus your own.
3. Plan Your Site
Now you know what consumers search for, and what words they’re using to search for these products. The next step is to make specific sections of your website answering these queries.
Start with listing web pages and the keywords they use into the top, mid, and low — tier categories. Focus on the high and mid-tier keywords, and make sure your site has a page for each.
Long-tail keyword themes are ones that have fewer searches. They use more words and are usually quite specific. These keywords should are ideal to use with blog posts and FAQ pages. Examples include “how to get wine stains out of carpet” or “where to buy wooden hangers” etc.
4. Create and Develop Your Site
Finally, you are ready to begin creating your site and its pages. This area is more complicated, and may need outsourcing in part, depending on what e-commerce source you use, and your choice/use of developers and designers.
It is vital to have a mobile responsive site, as most consumers (over 50%) now use their phones or tablets to browse the internet. Some things to look out for is the consumer experience of your website, how easy it is to navigate, and how engaging it is, determine the traffic on your site. It should also be a point to examine that Google ranks organic search results (whether on mobile or desktop). The ranking includes the site’s mobile page, especially its speed.
5. Put Out Content Regularly
Your website is not a blog, nor is your business a publishing press, and you don’t need to post every day. This approach is unfeasible for most e-commerce sites. However, it is vital to publish your material consistently and regularly. Weekly or at least monthly updates are appropriate.
Remember, published material doesn’t have to be just text. Tailoring content according to what your target audience is likely to consume is the ideal. So, an architectural firm could put up project pictures with short descriptions, and realtors could send out weekly video bulletins.
6. DIY Public Relations
Google and other search engines have banned buying links, but link authority is a significant aspect of SEO. This part is where marketing and outreach become essential. You can coordinate with PR to make sure your efforts are fruitful. However, if you’re managing this aspect yourself, the rest of the article has tips for you.
Google’s advice when answering the question “how do I get more links ethically?” is to build compelling websites. These are websites that will generate engagement and traffic based on content.
Make sure that your content targets different areas of the media/blogosphere. This content acts as a conversation starter with sites, enticing them to write about or link to it.
The research you conducted in step two is helpful here as well because you know which sites are the most influential and have the best rankings.
7. Establish Your Social Media Standing
Joining Twitter and a few other social media platforms are helpful as it allows you to engage with your consumers in a different setting. It also increases your audience. There are a fair few options to choose from — Facebook, LinkedIn, Instagram, Snapchat, Pinterest, many more.
Maintaining these engagements and audience connection helps your SEO, and increases the chances if someone is linking to or blogging about your content.
8. Learn About Google Analytics
You need to measure your performance to know what to improve. Analytics in digital marketing is like financial reports in business — vital to track your progress and room for improvement.
You should be able to know Google Analytics (or whatever web analytics package your business uses) enough to work with it. In Google Analytics, study the reports under Acquisition > All traffic> Channels. By clicking on “Organic Search,” you’ll be able to assess performance for your SEO program.
9. Read an SEO Blog
Studying an SEO guide such as my “SEO How-to” series will help you master the finer points of SEO, as will subscribing to an SEO blog.
Beginner SEO guides that are free and which I have found helpful include: Search Engine Land’s “Guide to SEO,” Moz’s “The Beginner’s Guide to SEO,” and Google’s, “Search Engine Optimization Starter Guide.”
For keeping track of all SEO changes, two YouTube channels offer quick updates: Moz’s “Whiteboard Friday” and “Google Webmasters.” If you have an interest in the SEO industry and some free time, subscribe to Moz and Search Engine Land.
10. Ask the Community
If you need help, head to SEO communities to ask questions. Google’s Webmaster Forum offers the most significant SEO community on the web. Other options are Moz’s Q&A Forum, the WebmasterWorld Forum, Search Engine Watch Forum, and Search Engine Roundtable.