Below, look at the different moving parts that must come together and work well to complete an effective search engine optimization (SEO) strategy.
01. The Right URLs
SEO starts with the right URL. For starters, a proper URL begins with the domain name as it is the first thing visitors will see when they come to our website. It is also the first thing that will come up in related web searches. URLs (which show up in the address bar) should be clean and to the point — hashtags, page IDs and other features that may be less easy to read.
Examples of good URLs include your business or brand name as your .com and the titles of blog following the forward-slash – www.businessname.com/blog/this-is-my-blog-title.
For more advice on choosing the best domain name and creating unique URLs, be sure to review the content on this page.
02. Titles and Descriptions
Titles and descriptions for each blog page and blog post help o make up the metadata that makes your site findable. Importantly, the title and description will provide Google and other search engines with a clear picture of what the content on your website is about. Once your site matches a query and appears in some search results, visitors will be able to read the title and description that speaks clearly to what your site is about. This information will help the user decide if they wish to visit your website.
This guide about page optimization will help you write the most compelling title and description available.
03. Utilizing Anchor Text
Anchor text is the name given to text that visitors can click on to be taken directly to the content on another webpage elsewhere on your site or across the internet. When used well, anchor text helps users navigate content on your website. As such, it should contain the phrases and keywords that are related to what it is you do. For example, the keyword phrase ‘check out our new graphic tees’ can be linked to your online t-shirt store.
As you use anchor text, it is essential to remember that overuse of linking or anchors could raise red flags with Google and many of the other popular search engines. As such, they should be used in moderation.
04. Alternative text for images
Even with the growing popularity of dynamic content like videos and images, search engines are still optimized at reading text-based content. As such, it is important that these types of content be fitted with relevant text to describe what is depicted in the photo as well as give it a title in order to maximize your website’s SEO. Importantly, these do not need to be very long titles or descriptions. A few words will suffice.
Additionally, images that are merely design-based in function (like shapes and background images) need not be fitted with alternate text. Only images that are suited to the topic of your site should use ‘alt text.’
To learn more about how to optimize images, visit our favorite photoblog.
05. Site mapping and text structure
Your website’s link structure, as intimated prior, is essential to your local SEO Vancouver success. In addition to having appropriate text for your title and descriptions, it is also important to ‘explain your text hierarchy’ by choosing the best text structure for each portion of your content. For example, your main titles could use the H1 header option. H2 and H3 are also great for sub-headers.
By making headers and sub-headers clearly defined using these text categories will help them stand out to search engines like Google. Of course, the texts that are used as headers and sub-headers should be the titles and parts of the content relevant to associated keywords and phrases.
Pulling It All Together for SEO Success
As you work through your website and its content using the above tips, your website is sure to be properly optimized for ranking highly in website search engines. You are likely to enjoy more hits to your website from prospective visitors and would-be customers as a result. From there, other benefits such as increased revenue and sales can be among the likely benefits and successes.
Importantly, you need not overhaul your entire website’s SEO resources on your own. There are professionals who are able to handle the same quickly and easily on your behalf. Admittedly, it will cost you more upfront to hire a professional than it will to do it on your own. However, if you do pay for a professional, you are likely to make an investment that will pay for itself over time. Best of all, you will start to reap the benefits of your SEO efforts sooner rather than later.